In today's digital age, there are a number of ways to stay in touch with your customer base and website subscribers. One of the most effective methods is through email newsletters. By keeping your subscribers updated on a regular basis, you can cultivate a relationship of trust and transparency that will benefit your business in the long run. In this blog post, we'll look at some of the benefits of sending consistent e-mail newsletters to your website subscribers. We'll also explore two of the most popular platforms for managing e-newsletters: Mailchimp and Constant Contact.
The Benefits of Sending E-Mail Newsletters -
There are a number of benefits to sending e-mail newsletters to your website subscribers. First and foremost, it's an excellent way to keep them updated on what's going on with your business. Whether you're announcing a new product launch or sharing some helpful tips, your subscribers will appreciate the effort you've put into keeping them in the loop. Furthermore, email newsletters help to build and maintain relationships with your customers. By taking the time to send out regular updates, you're showing them that you value their business and their loyalty. Finally, email newsletters are an excellent way to drive traffic back to your website or blog. By including links back to your site in each newsletter, you're giving your subscribers an easy way to stay up-to-date with all of your latest content.
Using Mailchimp or Constant Contact for Your E-Newsletters -
Now that we've looked at some of the benefits of sending e-mail newsletters, let's explore two of the most popular platforms for managing them: Mailchimp and Constant Contact. Both Mailchimp and Constant Contact offer users a number of features that make creating and sending e-newsletters a breeze. For example, both platforms allow users to create beautiful newsletters using pre-designed templates. They also make it easy to manage your subscriber list and track analytics such as open rates and click-through rates. When it comes right down to it, the platform you choose will come down to personal preference. However, if you're just getting started with e-newsletters, we recommend checking out Mailchimp's Forever Free plan. With this plan, you can send up to 2,500 emails per month to 500 subscribers or contacts for free.
Email newsletters are an excellent way to keep your customers updated on what's going on with your business while also building and maintaining relationships. If you're thinking about starting an e-newsletter for your business, we recommend using Mailchimp or Constant Contact. Both platforms offer users a number of features that make creating and sending e-newsletters easy peasy!